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Tobacco Industry Monitoring (TIM) Alert
Tobacco Industry Marketing (TIM) Alerts provide weekly newsletters to subscribers to keep up to date with tobacco industry marketing and emerging tobacco products.
Excerpt from the May 30, 2025 TIM Alert
CIGARS
Dutch Masters has promoted their pre-festival party for Roots Picnic in Philadelphia on Instagram, called Planet Bloom – with musical guests, live interviews, merchandise booths, and the “Slow Burn Hour,” promising “the perfect smoke, perfect sound” vibes.
ENDS
Geek Bar launched a new line of e-cigarettes, GeekBar 2Go, on Friday, May 30. GeekBar 2Go offers a “2 Flavor Series” and an “Ice Series.” The 2 Flavor Series devices each contain two flavors (e.g., Strawberry and Kiwi) and feature a 3-level “flavor switch” that allows consumers to adjust the intensity of each flavor. The 2 Flavor Series offers six flavor options. The Ice Series offers seven flavor options and features a 3-level switch that allows users to adjust the intensity of the cooling sensation delivered. The company states that the device can deliver up to 50,000 puffs, while also describing GeekBar 2Go as “pocket-friendly” in an Instagram post.