TIM Alerts
Tobacco Industry Marketing (TIM) Alerts provide weekly newsletters to subscribers to keep up to date with tobacco industry marketing and emerging tobacco products. Below are excerpts from the five most recent TIM Alerts. To see an archive of all previous alerts, click here.
Excerpt from the Nov 15, 2024 TIM Alert
CIGARS
Backwoods cigars has recently teased the upcoming release of a new blend on their Instagram page: a flavor called “Smoked Caramel," described in the post captions as “real sweet" and "better when smoked."
SMOKELESS TOBACCO
The U.S. Food and Drug Administration has renewed authorization for eight General Snus products to be marketed with a reduced risk claim. With the renewal, these products may continue to be marketed using the modified risk claim, “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.”
Excerpt from the Nov 8, 2024 TIM Alert
ENDS
At least two disposable vape products—Kumi 6 (from Well Versed) and KickNic—containing "NoNic6" have been advertised on vape wholesale websites. The Kumi 6 website defines NoNic6 as "a substitute for nicotine that is close in structure, but chemically distinct from other vaping alkaloids," claiming that NoNic6 "provides users an experience similar to traditional nicotine liquids."
MODERN ORAL NICOTINE PRODUCTS
Our team previously reported that British American Tobacco announced that Velo Plus, a new synthetic nicotine line of pouches, would be launching in 2025. However, Velo’s website indicates that the product is coming sooner than that. The front page has an ad for a Citrus Chill Velo Plus can with lines that read “coming December 2024” and “Forget everything you know”.
Excerpt from the Nov 1, 2024 TIM Alert
SMOKELESS TOBACCO
Our team reported the release of the US Smokeless Tobacco Co’s website that offers discounts on shipping and subscription orders for Altria’s smokeless tobacco products, “Dip Direct”, last week. Since then, ads for Dip Direct have been placed on the front pages of the websites for Copenhagen, Red Seal, and Skoal. These ads promote the website with emphasis on the discounts, and directly link to Dip Direct.
ENDS
Colleagues at Johns Hopkins University shared with us a recent direct mailing from RJ Reynolds promoting Sensa, the company’s new disposable, nicotine-free vape. The direct mailing allows recipients to “lift and sniff” to learn what each of the brand’s six flavors smell like. The ad also states that the product has a “Flavor Boost Mode” that allows users to get an “extra surge of flavor at the touch of a button."
Excerpt from the Oct 25, 2024 TIM Alert
SMOKELESS TOBACCO
US Smokeless Tobacco Co, which is owned by Altria, has unveiled DipDirect.com, where smokeless tobacco users can log in with their associated affiliated brand website account credentials (e.g., their account credentials for the Skoal website) and purchase rolls of cans directly online from Copenhagen, Skoal, Red Seal, and Husky. The store offers discounts on shipping and subscription orders if allowed by state regulations, and also links to the Cope Rewards program.
ENDS
A new disposable vaping device from Lost Mary (Adjust MyFlavor 40k) was advertised as "coming soon" on at least one wholesaler website and appears to be in stock on some websites. The device is offered in eight flavor options, with each option being a combination of two flavors (e.g., Strawberry and Banana). Advertisements for this device claim that each device has "6 Adjustable Flavor Levels" in which users can adjust the flavor ratio (Flavor 1: Flavor 2) in each puff (10:90, 30:70, 50:50, 50:50, 70:30, and 90:10).
Excerpt from the Oct 18, 2024 TIM Alert
CIGARS
Game has recently advertised a new flavor on their website. The flavor is called “Espresso Martini“, and it will be a limited-edition product based on the cocktail. This new flavor is another addition to Game’s line of cigars based on acholic beverages.
Earlier this week, Swisher Sweets teased the upcoming release of a new minty cigar flavor in an Instagram story.
MODERN ORAL NICOTINE PRODUCTS
British American Tobacco, the makers of the nicotine pouch Velo, will be releasing a new nicotine pouch in the U.S. that uses synthetic nicotine. The new product, called Velo Plus, will launch in 2025 in a variety of nicotine strengths.