TIM Alerts

ENDS

Off-Stamp announced a new pod-based device, the X-Cube Pro, that has a larger screen with a customizable display and an associated smart phone app. We have not identified any evidence that Off-Stamp has submitted a PMTA application for the product.

MODERN ORAL NICOTINE PRODUCTS

Hyppe nicotine pouches recently added Blue Razz and Chewy Strawberry flavors to their lineup; Grape Rush and Spearmint were covered in a previous alert. The brand last announced that it received FDA PMTA acceptance notifications for nicotine pouch products under the former brand name, 2ONE pouches, in 2024. This does not mean that Hyppe has received marketing authorization, but rather that the PMTA has now moved to the scientific review phase.

CIGARS

Game recently promoted an upcoming cigar on their website. Called “Partly Cloudy,” the cigar is a limited-edition entry into the company’s Leaf line. White Owl has also promoted an upcoming limited-edition cigar on their website called “Cosmic Dust”. Neither company has mentioned any details on the flavor or release date of their cigars.

MODERN ORAL NICOTINE PRODUCTS

Chyl has recently advertised new pouch lines in retailer-centric magazines. The ad features 3 different pouch types: dry, wet, and crush. Notably, the crush pouch has a capsule in it, similar to capsule cigarettes from brands like Camel. All of these pouches come in both 6mg and 9 mg strengths. There is no public evidence available to suggest that Chyl has applied for a PMTA.

CIGARS

Backwoods’ Red Velvet flavored cigarillos (mentioned in a prior alert) are now available exclusively at 7-Eleven retailers.

ENDS

A variety of ads promoting the new Vuse Pro pods have appeared on web-based platforms, like mobile apps and browser displays, highlighting the release of four new flavors. While Vuse Pro devices are not yet available in the U.S., the Vuse Pro pods are available and are compatible with the Vuse Alto device. The Vuse Pro device, which is age-gated, and pods do not currently have marketing authorization, but RJ Reynolds Vapor Company submitted PMTAs for the device and compatible pods in June 2024. The Vuse Alto device received a PMTA in 2024.

MODERN ORAL NICOTINE PRODUCTS

Fre released new Peach Mango Ice pouches under Fre Flavor Labs (a “rotating series of limited-edition flavors” created with consumer input, mentioned in previous alerts). The Peach Mango Ice pouches are available in 6mg and 12mg strengths. Regarding authorization, Fre appears to have been selected for FDA’s pilot program to streamline review of PMTAs for nicotine pouches. Although the pilot program was announced in September 2025, there are no PMTAs for Fre yet.

Nic Nac has advertised their product in the latest edition of Convenience Store News magazine. While we have seen their ads in vape/wholesaler focused retailer magazines before, this is the first time we've seen ads for Nic Nac in magazines focused on convenience stores. They have two ads posted in the magazine: one focused on their assortment of flavors, and the other focused on the features of their lozenges. There are no PMTAs for Nic Nac and it is uncertain whether the brand has submitted them. The brand did receive a warning letter from FDA in November 2023 for marketing a new product without premarket authorization. 

CIGARETTES

Maverick cigarettes, from ITG Brands, has been promoting their products on Instagram since July 2026. Although the follower count is relatively low compared to other brands, it is rare to see a cigarette brand active on the platform. The brand uses the account to promote sweepstakes and events featuring music and tattoo artists.

ENDS

Direct mail from Vuse promoting the Vuse Pro flavored pods was shared with us through our website portal. The mailer includes descriptions of the flavors and a “scratch and sniff” aspect, previously seen on direct mail promotions for Sensa disposable e-cigarettes. The mailer also confirms that Vuse Pro pods are compatible with the Vuse Alto device. The Vuse Alto device received FDA authorization in July 2024, and RJ Reynolds Vapor Company submitted PMTAs for an age-gated Vuse Pro device and compatible pods in June 2024, but there are no PMTAs for Vuse Pro at this time.