Center for Rapid Surveillance of Tobacco (CRST) will perform surveillance of tobacco product marketing, the tobacco product marketplace, and tobacco use behaviors, transforming tobacco surveillance to be rapid, comprehensive, and coordinated, with salient findings fed immediately into traditional data collection systems. By identifying and evaluating signals in a timely fashion, the CRST will generate critical actionable information about changes in tobacco products which can inform FDA’s regulation of tobacco products leading to a substantial public health impact.
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Tobacco Industry Monitoring (TIM) Alert
Tobacco Industry Marketing (TIM) Alerts provide weekly newsletters to subscribers to keep up to date with tobacco industry marketing and emerging tobacco products.
Excerpt from the Jul 31, 2026 TIM Alert
CIGARETTES
Philip Morris USA (parent company: Altria) recently launched a new line of Marlboro cigarettes, Marlboro Cowboy Cut, which is available in three varieties: Red, Gold, and Menthol. In their 2nd Quarter and First Half Results webcast, Altria stated that Marlboro Cowboy Cut is intended to reach “value-sensitive Marlboro smokers” and has generated strong interest among premium cigarette smokers. An ad for Marlboro Cowboy Cut was spotted in a chain convenience store in New Jersey.
MODERN ORAL NICOTINE PRODUCTS
We recently identified the nicotine pouch brand ZSY. The brand has an account on Instagram that includes unique marketing that targets gamers, with hashtags like #Gamers, #eSports, and #GamingRoutine. The ad states that the pouches are a convenient way to “lock in.” ZSY does not have any PMTAs, and we were unable to identify any information about whether they have PMTAs under review.